Jason Reyes
Graphic | Web | UX/UI | SysAdmin
My design philosophy is rooted in the belief that true innovation comes from the seamless integration of creativity and technology. I focus on crafting visually compelling and technically sound solutions that align with both user needs and brand goals. By merging aesthetic appeal with functionality, I ensure that each project not only stands out but also delivers a meaningful, cohesive experience. This approach enables me to adapt to the ever-evolving digital landscape, helping brands to not just keep pace, but to lead and inspire.

Lily by Firmiana

Photoshop Compositing.

This composite blends layers in Photoshop, using advanced masking for clean edges and natural shadows. Color grading aligns with the environment, and final adjustments enhance contrast and saturation while preserving the garment’s colors.

Model wearing a purple and pink floral patterned shirt, standing in front of a gray brick wall.

Lily by Firmiana

Graphic Design, Fashion Design, Photography.

Developed a sheer cardigan pattern, photographed, and composited to create a natural integration with the scene. Color and lighting were matched to ensure cohesion.

Model sitting on an ornate stone bench, wearing a sheer floral cardigan, in an outdoor setting surrounded by greenery.

Lily by Firmiana

E-Commerce, Wholesale, International Manufacturing.

Created a ghost mannequin effect in Photoshop for e-commerce, achieving a clean, 3D look by compositing multiple images and adjusting lighting.

Ghosted image of a navy blue hoodie with gold floral patterns, isolated on a light background.

Lily by Firmiana

Pattern Design.

Designed a layered floral pattern using digital tools, ensuring seamless repeats and color harmony. Finalized with adjustments to scale and alignment.

Colorful floral pattern with blue, purple, and pink flowers on vertical stripes, designed for fabric print.

Lily by Firmiana

Web Design, UX/UI.

Designed a Shopify site with custom HTML/CSS/JS, optimizing for usability and conversions. Implemented responsive design with a focus on visual hierarchy.

Web page showcasing a model in a floral dress, with a banner reading ‘Unique Starts With You,’ designed for an e-commerce website.

CalmSpace

Graphic Design, UX/UI.

Designed a mobile interface with a focus on user experience, using clean layouts and intuitive navigation. Incorporated light/dark modes for accessibility.

Mobile app interface design showing both light and dark mode versions of a mindfulness app on two iPhones.

Zombie Surf Company.

Graphic Design.

Created a bold, hand-drawn logo with vibrant colors and a distressed texture, capturing the edgy brand identity.

Logo for Zombie Surf Company featuring a red handprint with dripping paint and green graffiti-style text.

World Wakesurf League

Graphic Design.

Designed a dynamic event poster with layered textures and high-contrast imagery, reflecting the energy and action of the surf culture.

Poster design for Surf Fest 2016 featuring a surfer performing a trick on a wave, with the event’s name in bold blue letters.

Compositing

Photoshop, retail.

Combined landscape and cosmic elements in Photoshop, blending colors and textures for a surreal, dreamlike composition.

Digital artwork featuring a surreal landscape with a galaxy overlay, a large moon, and a colorful sky.

Soulcraft Boarding

Photography, Compositing.

Captured and enhanced action shots, applying selective post-processing to improve clarity and color, with light retouching to the sky.

Action shot of a surfer in mid-air above a wave, captured with a bright, partly cloudy sky in the background.

Soulcraft Boarding.

Graphic Design, Web Design/Development, UX/UI.

Developed a visually engaging website for Soulcraft Boarding, focusing on strong imagery and clean, functional layouts to showcase products.

Website design for Soulcraft Boarding featuring high-quality images of wakeboarders in action and promotional text about custom boards.

Tease Me.

Graphic Design.

Designed a minimalist hair salon logo with clean lines and subtle curves, ensuring a modern and elegant look.

Minimalist logo for Tease Me Hair Salon featuring a stylized silhouette of a woman’s profile with long hair and modern typography.

Asahi Services.

Graphic Design, Web Development.

Created a professional logo blending serif typography with a stylized dragonfly, balancing modern and traditional elements.

Logo for Asahi Services featuring stylized typography with a dragonfly icon, using brush stroke effects in blue and black.

Camden.

Graphic Design, Web Design/Development.

Designed a strong, secure logo with clean lines and a bold color palette, reflecting the company’s reliability and trustworthiness.

Logo for Camden Security Services with bold, modern typography and an abstract icon resembling a stylized ‘C’ in blue gradients.

LED*Pi

Graphic Design, UX/UI, Python, Javascript.

Designed an app with a focus on intuitive UX/UI design, utilizing clean layouts and responsive controls for seamless interaction. Applied principles of visual hierarchy and contrast to ensure easy navigation and user engagement, enhancing the overall user experience.

Mobile app interface design showing both light and dark mode versions of a mindfulness app on two iPhones.